Edge – How I AMOG (Establish Myself as the Alpha male)

Today I’m going to visit a topic that a lot of guys who study pick-up talk about: being the AMOG (Alpha male of the group) or AMOGing (establishing yourself as the alpha male of the group).

There’s plenty of reasons this topic gets a lot of attention. For one, a lot of guys get into learning pick-up because they read “The Game” and they loved the imagery of ex-nerds stealing the girlfriends of the popular/attractive guys and muscly jerks. Moreover, there is nothing worse than some asshole coming along and making you look stupid in front of a bunch of hot women. On top of that, there’s the simple fact that women are inherently attracted to the leader archetype – the guy who calls the shots and answers to no one.

Now when you get right down to it, I had some reservations before I really explored the concept of AMOGing. I felt like AMOGing was putting other guys down (being an asshole) or making other guys look stupid (again, being an asshole) or fighting against other guys when they threatened you (again… being an asshole). But all of these things are NOT what an AMOG would do.
To establish yourself as the AMOG, I believe that there are a few things you must have in order.

First, you must be decisive. Your decisions don’t need to be right, but they need to be made definitively, without hesitation or trepidation. This is a trait you need adopt in yourself if you do not already have it. Think about it, it would look very strange if you were passive and hesitant in making judgments and then, all of a sudden, you turned on decisiveness when you felt your AMOG status was threatened.

Whenever someone talks shit, they have to “taste it” first. In other words, when someone has some sort of shitty thought towards you, they feel the shitty emotion associated with it. BUT YOU DO NOT NEED TO REACT TO THEIR ACTIONS/STATEMENTS/ETC.

In fact, a negative thought only has power if you react to it. When someone does something shitty towards you, they’re expectation is that they will trigger a negative thought in you and then you’ll react to that thought. If you do not react to what they’re doing or any internal negative thoughts, they will have NO POWER over you. Whether they’re trying to trigger thoughts of embarassment, insecurity, fear, anger or anything else, if you do not react they will have no power over you whatsoever.

You simply ignore the negative statement or action. Sometimes, if it’s a person trying to break into your conversation or group, you just ignore them completely. What ends up happening is that the person blows themselves out of the interact without you doing anything. You simply do not even acknowledge the existence of something or someone that you would not readily choose or want as part of your reality.

Legend is amazing at this. There was one night, Legend was talking to a gorgeous girl outside of a club. A particularly nasty homeless guy just interrupted them and started asking for money in an obnoxious way. Legend completely ignored him, to the point where you wouldn’t even know someone was there if you were only watching Legend. Within seconds, the girl shifted and it was as if the homeless man disappeared for both of them. The homeless man started pushing Legend on the shoulder and saying nasty things. Legend did not acknowledge him whatsoever and the homeless guy walked away. No conflict, no harm done. Legend made him disappear by not even acknowledging him.

Since then, I have seen Legend do this to guys that are double his size! Legend does not entertain the existence of anything or anyone negative in his environment and as a result, he does not get AMOGed. Like I said before, when someone deals out shit, they have to taste it for themselves first. And there’s only so much a guy is willing to taste before he gives up on trying to make you look like a failure and starts feeling like a failure himself.

Tyler Durden, who is widely held as the “father of the AMOG” recommends an additional way to AMOG: Just interpret their action as them joking around with you, like they’re you’re close buddy with your best interests in mind. Just laugh and act like it was a joke and your positive energy and interpretation will make it appear that this was his intent in the first place. Even the guy who tried to put you down will interpret it that way since otherwise he’d feel like an asshole in front of everyone.

One thing to avoid if you want to be an AMOG is thinking negative thoughts about people in general, but especially people you view as adversaries. When you feel like you are competing against people, you run the risk of thinking negative thoughts about them. And when you think negative thoughts about them, you are on a slippery slope to becoming reactive towards them and their actions.

Being reactive is the quickest way to appear out of control, also known as NOT the alpha male. Muhammad Ali used to egg on the boxers fighting against him before his matches. He would do everything he could to provoke his competitor into passionately hating him. As a result, his competitor would be overrun with his emotions and blind with rage. This was a brilliant way for Muhammad to weaken his enemies and he used it time and again. But remember, this only worked because his competitors reacted to it.

I would say leave thinking negative thoughts to the chumps and think great thoughts about everyone. Or at the very least, avoid thinking negative thoughts about others – in the end, it only works against you. At the same time, if you want to take the route of provoking others to react, it is an effective method, but I do not recommend it. Easier to just have them disappear without having to do anything.

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